What students are buying at Aspinal of London
Half-price wallets are the entry point to the brand
The Medium Ella Pouch in Ivory Pebble at 50% off is doing the numbers, and it makes sense - getting into Aspinal at £45 instead of £90 is the kind of discount that turns browsers into buyers.
Wallets and small leather goods are clearly the gateway here, not the statement bags.
Half-price wallets are the entry point to the brand
The Medium Ella Pouch in Ivory Pebble at 50% off is doing the numbers, and it makes sense - getting into Aspinal at £45 instead of £90 is the kind of discount that turns browsers into buyers.
Wallets and small leather goods are clearly the gateway here, not the statement bags.
Wallets and cases are 70% of the cart
Between the Medium Ella Pouch in Ivory Pebble and the Slim Credit Card Holder in Smooth Tan, small leather goods make up 70% of what students are buying. It's a full-price piece and a half-price piece both pulling weight, so this isn't just discount-chasing.
Makes sense really, a card holder is the easiest way to own a bit of Aspinal without the bag-sized price tag.
Wallets and cases are 70% of the cart
Between the Medium Ella Pouch in Ivory Pebble and the Slim Credit Card Holder in Smooth Tan, small leather goods make up 70% of what students are buying. It's a full-price piece and a half-price piece both pulling weight, so this isn't just discount-chasing.
Makes sense really, a card holder is the easiest way to own a bit of Aspinal without the bag-sized price tag.
Pouches are quietly stacking up purchases too
The Large Ella Pouch in Smooth Moss Green is holding a solid 30% share on its own, proving the pouch shape has real demand beyond just wallets.
With Aspinal of London's 20% student discount stacking on top of these prices, it's an easy sell for anyone wanting a proper leather piece without the full designer spend.
Pouches are quietly stacking up purchases too
The Large Ella Pouch in Smooth Moss Green is holding a solid 30% share on its own, proving the pouch shape has real demand beyond just wallets.
With Aspinal of London's 20% student discount stacking on top of these prices, it's an easy sell for anyone wanting a proper leather piece without the full designer spend.