Fenty Beauty

What's hot @ Fenty Beauty

Wanna know what everyone’s buying at Fenty Beauty right now? We’ve got the receipts 👇

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Let’s talk data

See what students are buying (and grab one for yourself 👀)

Based on recent purchases made with a Student Beans Fenty Beauty discount.

What they're shopping for

Share of everything bought at Fenty Beauty lately

Lip Gloss34%
Lip Liner25%
Eye Shadow21%
Eyeliner10%
Mascara9%

Based on recent purchases made with a Student Beans Fenty Beauty discount.

Fenty Beauty student deals: what's everyone adding to their bag?

01

Lips are having a proper moment

The Trace'd Out Longwear Waterproof Pencil Lip Liner in RiRi and Gloss Bomb Stix High-Shine Gloss Stick in Black'r Berry are tied at the top with ~13 purchases each, and together lip liner and lip gloss make up 56% of all buys. Students clearly want that lined-and-glossed combo rather than a full-on lipstick moment.

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02

Eyeshadow sticks are quietly stacking up

Eye Shadow takes the biggest share at 30%, and it's not one hero shade doing the work. Shadowstix Longwear Eyeshadow Stick in Bellini Ba$h and Shadowstix Longwear Eyeshadow Stick in Amber are both sat at ~7 purchases, showing students are grabbing multiple stick shades rather than committing to just one.

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03

Eyeliner is the smallest slice but still in the mix

Flypencil Longwear Pencil Eyeliner in Puppy Eyez holds its own with ~7 purchases, even though eyeliner is the smallest category at 15% share. It's proof that a solid pencil liner still earns its spot on the list alongside the bigger eye and lip categories.

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Based on recent purchases made with a Student Beans Fenty Beauty discount.