What students are buying at GAP
Four categories, dead even, no clear favourite
Skirts, trousers, vests and hoodies are all sat at 23% each, which basically never happens. The Gap Chocolate Brown Easy Knee-Length Skirt, Gap Beige Mid Rise Twill Easy Barrel Utility Trousers, Gap Brown Modern Rib Scoop V-Neck Vest Top and Gap Black Relaxed Logo Hoodie are all pulling identical numbers.
Students clearly aren't building one look off the back of this page, they're mixing basics across the whole wardrobe. Nobody's overspending on a single hero piece, it's a proper spread.
Four categories, dead even, no clear favourite
Skirts, trousers, vests and hoodies are all sat at 23% each, which basically never happens. The Gap Chocolate Brown Easy Knee-Length Skirt, Gap Beige Mid Rise Twill Easy Barrel Utility Trousers, Gap Brown Modern Rib Scoop V-Neck Vest Top and Gap Black Relaxed Logo Hoodie are all pulling identical numbers.
Students clearly aren't building one look off the back of this page, they're mixing basics across the whole wardrobe. Nobody's overspending on a single hero piece, it's a proper spread.
Vests are proving the budget-friendly MVP
At £16.00, the Gap Brown Modern Rib Scoop V-Neck Vest Top is the cheapest thing on the list by a mile, yet it's matching the £50.00 trousers and £35.00 hoodie for demand. That's a proper signal that price isn't the only thing driving picks here.
With 10% student discount on top, that vest becomes an easy add-to-basket while students save the bigger spend for statement pieces like the Gap Beige Mid Rise Twill Easy Barrel Utility Trousers.
Vests are proving the budget-friendly MVP
At £16.00, the Gap Brown Modern Rib Scoop V-Neck Vest Top is the cheapest thing on the list by a mile, yet it's matching the £50.00 trousers and £35.00 hoodie for demand. That's a proper signal that price isn't the only thing driving picks here.
With 10% student discount on top, that vest becomes an easy add-to-basket while students save the bigger spend for statement pieces like the Gap Beige Mid Rise Twill Easy Barrel Utility Trousers.
Jumpers are the quiet one lagging behind
The Gap Cream Cotton Oversized Jumper sits at just 8% share with only 3 recent purchases, well behind everything else on the list despite being a cosy, wardrobe-staple type of buy.
Everything else is neck-and-neck at 23%, so this one's the outlier. Could be seasonal, could just be that students have already got their jumpers sorted elsewhere.
Jumpers are the quiet one lagging behind
The Gap Cream Cotton Oversized Jumper sits at just 8% share with only 3 recent purchases, well behind everything else on the list despite being a cosy, wardrobe-staple type of buy.
Everything else is neck-and-neck at 23%, so this one's the outlier. Could be seasonal, could just be that students have already got their jumpers sorted elsewhere.