What students are buying at Ralph Lauren
Two shirts are splitting the crown right now
The Slim Fit Belting-Print Jersey Shirt and The Iconic Oxford Shirt are neck and neck at the top, each pulling in around 5 recent purchases. Students clearly aren't picking sides between Lauren and Ralph Lauren here, they're just after a proper shirt at half price.
Both are sat at -50% and -49% off, so the discount is doing a lot of the convincing. Smart money's on grabbing one before that markdown disappears.
Two shirts are splitting the crown right now
The Slim Fit Belting-Print Jersey Shirt and The Iconic Oxford Shirt are neck and neck at the top, each pulling in around 5 recent purchases. Students clearly aren't picking sides between Lauren and Ralph Lauren here, they're just after a proper shirt at half price.
Both are sat at -50% and -49% off, so the discount is doing a lot of the convincing. Smart money's on grabbing one before that markdown disappears.
Half price is basically the entry fee
Every single product in the top 3 is discounted by around 50%. The Slim Fit Belting-Print Jersey Shirt, The Iconic Oxford Shirt and the Luxury Jersey Quarter-Zip Pullover are all sitting right at that sweet spot.
No one's paying full whack for Ralph Lauren rn, and honestly why would you when the discount's this consistent across the board.
Half price is basically the entry fee
Every single product in the top 3 is discounted by around 50%. The Slim Fit Belting-Print Jersey Shirt, The Iconic Oxford Shirt and the Luxury Jersey Quarter-Zip Pullover are all sitting right at that sweet spot.
No one's paying full whack for Ralph Lauren rn, and honestly why would you when the discount's this consistent across the board.
Lauren and Ralph Lauren are running the show
Brand share is basically split three ways, with Lauren and Ralph Lauren tied at 37% each and Polo Ralph Lauren trailing at 26%. The Luxury Jersey Quarter-Zip Pullover is carrying that Polo share pretty much solo.
It shows students aren't loyal to one line under the RL umbrella, they're shopping the discount and the piece, not just the label.
Lauren and Ralph Lauren are running the show
Brand share is basically split three ways, with Lauren and Ralph Lauren tied at 37% each and Polo Ralph Lauren trailing at 26%. The Luxury Jersey Quarter-Zip Pullover is carrying that Polo share pretty much solo.
It shows students aren't loyal to one line under the RL umbrella, they're shopping the discount and the piece, not just the label.