What students are buying at Superdry
Tees are doing all the heavy lifting
Shirts & Tops make up 64% of what students are buying at Superdry right now, and it's not close. The Women's Essential Logo Fitted T-shirt is the clear leader, and it's not alone up there either, with the Men's Essentials Relaxed T-shirt, the Great Outdoors Relaxed T-shirt and the Cotton Logo Print Japan Stripe Relaxed T-shirt all pulling serious numbers too.
Basically if you're building a wardrobe on a budget, a logo tee is the safe bet everyone's making.
Tees are doing all the heavy lifting
Shirts & Tops make up 64% of what students are buying at Superdry right now, and it's not close. The Women's Essential Logo Fitted T-shirt is the clear leader, and it's not alone up there either, with the Men's Essentials Relaxed T-shirt, the Great Outdoors Relaxed T-shirt and the Cotton Logo Print Japan Stripe Relaxed T-shirt all pulling serious numbers too.
Basically if you're building a wardrobe on a budget, a logo tee is the safe bet everyone's making.
30% off is doing exactly what it should
Discounted lines are dominating the top spots. The Women's Essential Logo Fitted T-shirt at £12.59, the Men's Essentials Relaxed T-shirt at £16.09 and the Men's Black Puffer Jacket With Hood at £62.99 are all sitting at -30%, and all three are in the top four.
Students clearly aren't just browsing sale rails, they're buying off them.
30% off is doing exactly what it should
Discounted lines are dominating the top spots. The Women's Essential Logo Fitted T-shirt at £12.59, the Men's Essentials Relaxed T-shirt at £16.09 and the Men's Black Puffer Jacket With Hood at £62.99 are all sitting at -30%, and all three are in the top four.
Students clearly aren't just browsing sale rails, they're buying off them.
Sliders are the sleeper hit of the lineup
No tees, no jackets, just the Men's Pool Sliders quietly sitting at number two with 14 recent purchases. Shoes only make up 23% of total purchase share, but this one product is carrying that entire category.
Easy, cheap-ish, and clearly the go-to for anyone not bothering with trainers this season.
Sliders are the sleeper hit of the lineup
No tees, no jackets, just the Men's Pool Sliders quietly sitting at number two with 14 recent purchases. Shoes only make up 23% of total purchase share, but this one product is carrying that entire category.
Easy, cheap-ish, and clearly the go-to for anyone not bothering with trainers this season.