What students are buying at The Diamond Store

Necklaces make up 63% of purchases here, and the Lab Diamond Heart Necklace Pendant 0.10ct H/SI Set in 18K Gold Vermeil is doing most of the heavy lifting as the top seller overall.

The Wanderlust Floating Heart Cut Lab Diamond Solitaire Necklace 0.33ct H/SI in 18K Gold Vermeil backs it up at third place, so students clearly want that delicate pendant look over anything else right now.

Necklaces make up 63% of purchases here, and the Lab Diamond Heart Necklace Pendant 0.10ct H/SI Set in 18K Gold Vermeil is doing most of the heavy lifting as the top seller overall.

Bracelets sit at 37% of purchases, and basically all of that comes down to the Lab Diamond Bezel Rubover Tennis Bracelet Tennis Bracelet 1.00ct in 925 Silver landing at number two.

At £399 it's the priciest piece in the top three, proving students are happy to spend big when the design hits right.

Bracelets sit at 37% of purchases, and basically all of that comes down to the Lab Diamond Bezel Rubover Tennis Bracelet Tennis Bracelet 1.00ct in 925 Silver landing at number two.

At £399 it's the priciest piece in the top three, proving students are happy to spend big when the design hits right.

With the 10% student discount stacking on top, that warm gold finish is clearly winning over silver when it comes to necklaces specifically.

With the 10% student discount stacking on top, that warm gold finish is clearly winning over silver when it comes to necklaces specifically.