What students are buying at LEGO Brand Retail
One megacar is lapping the competition
The Koenigsegg Sadair's Spear Megacar is running away with it, sitting well ahead of everything else on the list. At $449.99 it's not a cheap add to cart, so this is proof that students will save up for a proper centrepiece build rather than settling for smaller sets.
One megacar is lapping the competition
The Koenigsegg Sadair's Spear Megacar is running away with it, sitting well ahead of everything else on the list. At $449.99 it's not a cheap add to cart, so this is proof that students will save up for a proper centrepiece build rather than settling for smaller sets.
Big-ticket LEGO is beating the basics
Both the Koenigsegg Sadair's Spear Megacar and the Up-Scaled Darth Vader Minifigure are outselling the humble White Baseplate, showing students are gravitating toward statement pieces over plain build essentials.
Big-ticket LEGO is beating the basics
Both the Koenigsegg Sadair's Spear Megacar and the Up-Scaled Darth Vader Minifigure are outselling the humble White Baseplate, showing students are gravitating toward statement pieces over plain build essentials.
Discounts are doing the work on seasonal sets
The LEGO Η Disney Frozen Advent Calendar 2025 is sitting at 30% off, down from $44.99 to $31.49, and it's pulling in steady purchases despite being the newest, most seasonal item on the list. Discounted timing clearly matters just as much as the LEGO name itself.
Discounts are doing the work on seasonal sets
The LEGO Η Disney Frozen Advent Calendar 2025 is sitting at 30% off, down from $44.99 to $31.49, and it's pulling in steady purchases despite being the newest, most seasonal item on the list. Discounted timing clearly matters just as much as the LEGO name itself.