What students are buying at Sol de Janeiro
Mists are basically the new signature scent
The Cheirosa 59 Delícia Drench Perfume Mist Spray Refill is the most-bought item on the whole page, with the Cheirosa 40 Bom Dia Bright Perfume Mist Spray close behind. Between them, perfume and cologne makes up 31% of all purchases, so students clearly aren't picking one scent and sticking to it.
Spritzing multiple mists over committing to one bottle is very much the vibe right now.
Mists are basically the new signature scent
The Cheirosa 59 Delícia Drench Perfume Mist Spray Refill is the most-bought item on the whole page, with the Cheirosa 40 Bom Dia Bright Perfume Mist Spray close behind. Between them, perfume and cologne makes up 31% of all purchases, so students clearly aren't picking one scent and sticking to it.
Spritzing multiple mists over committing to one bottle is very much the vibe right now.
Body care is quietly the biggest category
Lotion & Moisturizer leads the pack at 34% of purchases, and it's not just the cult-fave Brazilian Bum Bum Cream doing the work. The Delícia Drench Body Butter and Body Badalada Lotion are both pulling solid numbers too.
Feels like students are building a whole routine rather than just grabbing the one hero tub everyone talks about.
Body care is quietly the biggest category
Lotion & Moisturizer leads the pack at 34% of purchases, and it's not just the cult-fave Brazilian Bum Bum Cream doing the work. The Delícia Drench Body Butter and Body Badalada Lotion are both pulling solid numbers too.
Feels like students are building a whole routine rather than just grabbing the one hero tub everyone talks about.
Leave-in conditioner is the sleeper hit
The Brazilian Joia Milky Leave-In Conditioner is sitting at second place for purchase volume, which is proper impressive for a haircare product on a page dominated by scent and skin. Conditioners take 14% share overall, proving Sol de Janeiro's not just a body care and perfume brand in students' eyes anymore.
With the 11% student discount making the $30 price tag a bit easier to swallow, it's no wonder this one's climbing the ranks.
Leave-in conditioner is the sleeper hit
The Brazilian Joia Milky Leave-In Conditioner is sitting at second place for purchase volume, which is proper impressive for a haircare product on a page dominated by scent and skin. Conditioners take 14% share overall, proving Sol de Janeiro's not just a body care and perfume brand in students' eyes anymore.
With the 11% student discount making the $30 price tag a bit easier to swallow, it's no wonder this one's climbing the ranks.